Net-a-porter will be helping One Ocean Beauty encourage consumers to spread the word about clean beauty. The beauty brand, which uses active marine ingredients, will be launching exclusively on the luxury e-tailer’s site on April 22.
Launched last year, the brand is already making waves in the beauty market for being completely sustainable while achieving results. Its products are free from genetically modified organisms, parabens, sulfates, phthalates and mineral oil. It is fragrance-free and all of its packaging is 100 percent recyclable.
The NAP partnership is one of many things in the pipeline for the beauty brand. In the next two months, they will be launching skin care that tackles blue light and UV issues, as well as an algae face mask.
It has recently launched two body products with marine active ingredients such as plankton and sponge, which according to founder Marcella Cacci, helps to contour and smooth the skin.
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“We found that, in the U.S. at least, there isn’t a brand that’s doing body products that sculpts, and is clean. We did clinical trials and found that the cellulite night cream showed a 34.5 percent increase in fat breakdown at night and our sculpting cream decreased the waist by 1.1 inches,” said Cacci, who says that the actives mimic the effects of endurance training.
Cacci said she wants to make sure that consumers aren’t neglecting the skin on their body when it comes to clean beauty, and her new ingestibles will also be hitting the shelves in September.
Cacci is not stopping there: She’s also planning to release a men’s skin-care line. She said 20 percent of the brand’s sales come from men, “and while our packaging is pretty unisex, men have different skin and needs, for example, aftershave. They also don’t want to shop on a women’s targeted site and want to be able to skip past the cellulite cream, so we’re going to make content and product specific to their needs,” she said.
The brand also reaches girls as young as 14, and women in their late seventies. “We have a value demographic more than an age demographic,” Cacci said.
After the launch on Net-a-porter, One Ocean Beauty will be available on Goop.com. Cacci is still focused on the U.S. market, but is also keen to expand into the U.K. and Australia.
“We’ve had a lot of interest from Australia, and a lot of interest also from Korea, China and Singapore. There’s so much we want to do but we’re taking it slow and we’re also waiting for technology to catch up,” Cacci added.