The gender fluid line took over the former Chevrolet showroom and will offer skincare and products from artists with aligned interests.
Procter & Gamble’s Opte update, L’Oréal’s Perso and Neutrogena’s revamped Skin360 show how the beauty giants are disrupting the face.
Private family offices have taken a minority stake in the skin-care label founded by Marie Amiand.
Patrick Puy succeeds Frédéric Poux in the role.
“I wanted to fast-track initiatives we had started years before that now that we were small and nimble again, we were able to speed up.”
In 2020 the skin-care company will tackle global expansion and product innovation.
The products, released under the Est and Sensai brands, will hit Japan first, before being rolled out to Europe and Asia.
The deal follows the family-owned company’s acquisition of Sun Bum earlier this year.
“All four of our biggest brands, each with annual sales well over $1 billion, grew globally.”
“Something clicked, and I knew this was the brand to acquire us to take us to the next level.”