Tetra is said to offer four levels of protection.

The initiative, launching June 1, will feature more than 50 brands and 2,000-plus stockkeeping units.

Consumers know the importance of protecting against the sun, but aren’t lathering up enough. Vive Sana hopes its natural entry will turn that around.

Heritage brands are having a renaissance. The new owner of Georgette Klinger plans to reboot the legendary lineup with a few twists.

A mention from Kim Kardashian helped generate interest in the company’s Logic Toner.

Massage Envy has broadened its services and is adding an exclusive private-label brand to build sales and consumer loyalty.

Coachella might be beauty’s busiest festival, but H2O+Beauty hopes to net exposure to a new generation of consumers at Stagecoach.

SkinGenie is an example of how technology is changing the consumer experience in beauty.

The latest campaign from Cosmedix delivered a 527 percent return on investment from purchases made as a result of an activation merging influencers with brand loyalists.

Versatile actress Jane Seymour shares beauty tips and why a wig might be the best natural face lift.

Ideal Image is eyeing a total of at least 140 doors by the end of the year.

Adsorb is now being distributed in North America by BioBoutique Beauty Lab.

Indie brand face-care reviews rose more than 600 percent in 2017 with masks leading the sales spike.

The Jet Lag Mask is already the bestselling skin-care item on sephora.com.

The influencer’s first product became the best-selling skin-care product on sephora.com in under two weeks.