Partnerships Between Brands and Physicians Build Professional Skin-care Sales
Kline Group research documented gains in professional skin care of 6 percent over the past few years. ZO Skin Health notched quadruple that pace by working closely with physicians for products delivering fast and noticeable results.
Recent research from Kline Group revealed that the physician-dispensed skin-care market has grown at a rate of about 6 percent over the past five years. That doesn’t surprise Mark Williams, the chief executive officer of ZO Skin Health Inc. His company, in fact, ended 2017 with sales gains surging 25 percent over the year before. ZO is identified by Kline as a company on the move.
“This is significant growth and we believe it has been fueled by patients getting smarter and more educated about their skin care. Ingredient information is readily available on the Internet, on the news and social media,” he explained. Moreover, he continued, physicians are starting to understand the advantages of supplementing office procedures with take home products to enhance outcomes. The next step is further cementing bonds with physicians and brands.
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