Peach & Lily founder and chief executive officer Alicia Yoon is at it again. Her latest discovery — set to launch exclusively on her web site on Tuesday — is Femmue, a collection of botanical beauty products.Femmue was founded in South Korea by Kelly Chung, inspired by her research linked to the energy of flowers.Yoon, whose Peach & Lily e-commerce site is a trailblazer in South Korean beauty, believes Femmue has the potential to be a breakthrough hit.“We think that this can become one of the top brands on our retail platform because it hits all the right notes: natural formulas, surprising and delightful textures that give the brand a certain whimsy and playfulness, a totally indulgent experience, beautiful packaging and gorgeous colors and textures, and importantly, visible results,” she told WWD.According to Yoon, products with floral extracts have a heritage in South Korean beauty. “However, what stood out to me about Femmue’s floral ingredients were three things that took floral extracts to a whole new level of innovation,” she added.The first distinguishing factor, she noted, is that Femmue partners with a natural lab in South Korea housing some of the most extensive data and research on floral extracts. “The formulas are not just marketing floral concepts, but grounded in decades of scientific research to ensure the products are high-performing while still being almost 100 percent natural.”She elaborated that the founder, Chung, worked for years to capture all of the sensory elements of a flower — colors, scents and textures — in what she called an “unadulterated” way. A final characteristic that lured Yoon to Femmue is that the floral extracts are formulated to have “texture bends and shifts upon application.” She cited the example that the cleansing balm starts off as a jelly which transforms into a silky oil upon application.While scent isn’t always the first element U.S. women think of when selecting skin care, Yoon said fragrance is linked to mood enhancing and compliance of skin care. “The scents are not overpowering or synthetic; the scents truly make one feel that you're walking through a pristine garden with subtle fresh scents wafting through the air on a crisp beautiful day. This scent both impacts mood and makes each product such an indulgence,” she explained. Relating to her background as an aesthetician, Yoon explained scent helps improve the skin-care experience, meaning women are more likely to enjoy using them.The lineup consists of oils, masks, a cleansing balm and a peel. The formulas are nearly 100 percent natural and contain no artificial fragrances. Formulated for all skin types, Yoon said Femmue is suitable for those looking for preventative skin care as well as more mature consumers hoping to reverse sun damage and prevent premature aging. Prices range from $38 for a mask to $88 for the Femmue Lumiere Vital C, a serum containing Vitamin C and low molecular hyaluronic acid. Product line extensions are already in the works for Femmue, Yoon said.Yoon is not only a pioneer in the K-beauty industry, but one of the most diversified resources. She operates the Peach & Lily web site, hand-picked items for Target and CVS, her masks are sold at Barneys New York and Peach & Lily is among Macy’s K-beauty roster.
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion