By  on March 1, 2017

Dealing with sensitive skin and reacting to different natural products throughout her life, Johanna Peet, chief executive officer and founder of Peet Rivko, determined a white space in the natural beauty category that she tapped into with her plant-based skin-care line.

“We call it next-level natural,” she said on her brand, which launched online in January. “We’re natural and we’re using all of these unrefined, organic ingredients, but we’re also leaving out a lot of the more irritating, harsh ingredients that you would find in a lot of natural lines.”

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