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Perricone Appoints CFO, Chief Supply Chain Officer

The skin-care brand has hired Stephen Hsu and Etienne von Kunssberg.

Skin-care brand Perricone MD has hired Stephen Hsu as chief financial officer and Etienne von Kunssberg as chief supply chain officer.

Hsu joins Perricone from a cfo role at Simplyshe Inc., a pet lifestyle company, where he focused on driving growth and profitability. “Stephen is an incredibly engaging leader, which makes him a strong asset to our team,” said Perricone chief executive officer Mary van Praag.  “His action-oriented nature lends itself well to our company’s fast-paced environment.”

Von Kunssberg joins from Coty Inc., where he was factory general manager and ran Coty’s global planning. Before that, he worked as the innovation program leader at Procter & Gamble.

“We are thrilled to have someone of Etienne’s caliber join our organization to help accelerate our Supply Chain transformation to provide a solid foundation for our growth plans,” van Praag said. “In an effort to best utilize von Kunssberg’s resources and experience, Perricone MD has shifted its product development and [quality assurance] teams to report to supply chain to ensure the rapid deployment of new capabilities are fully in place.”

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In 2016, Perricone launched a new product line, the Pre:Empt series, that is aimed at the Millennial market, priced from $60 to $90. The line is meant to address a slowdown in antioxidant production that kicks off the aging process.

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“When young women enter the workforce, their peer group shifts from other college students to a broader group of women, and they start to say, ‘Who do I want to look like when I reach a certain age?’” Sharon Osen, chief marketing officer at Perricone MD, said when the line was launched. “We felt that at this tipping point was the right time to introduce something like this kind of platform. It’s really an interesting crossroads where young women are moving from just looking at breakouts and putting on makeup to really trying to understand how to take care of their skin.”

Van Praag said, “2016 was a year of disruptive innovation for Perricone MD. In addition to launching innovative antiaging solutions to meet the needs of our target consumer, the brand successfully tapped the Millennial market with the launch of the Pre:Empt Series. As we embark on the brand’s 20th anniversary and multiple groundbreaking product launches, we’ve focused on incorporating dynamic additions to our executive team to continue to propel the brand forward for its best year yet.”