One of the Emerald Isle’s signature serums is heading Stateside.
Dublin-based Pestle & Mortar Cosmetics, founded by Sonia Deasy, launched its first — and currently only — product, Pure Hyaluronic Serum, in its home country of Ireland and in the U.K. in 2014, and is rolling it out to 14 Exhale spa locations in the U.S., as well as an e-commerce site, pestleandmortarcosmetics.com/us.
The product came about, Deasy said, partly as a result of another business in the family, Deasy Photographic, owned by Deasy’s husband Padraic Deasy. When Sonia Deasy was looking through the lens, she more often than not saw skin that was dull, dry and patchy. She recruited her sister — who holds degrees in biochemistry and science — to create what she hoped would be “a photo filter in a jar,” and Pure Hyaluronic Serum was born.
“Hyaluronic acid is a carbohydrate occurring naturally throughout the human body,” noted Sonia Deasy, who remains managing director of the firm she founded. “Its consistency and tissue-friendliness allows it to be beneficial in skin-care products, because it’s an excellent moisturizer that can be used on even the most sensitive skin. It targets fine lines, dullness and dehydration, while restoring a healthy glow, plumpness and radiance.”
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The lightweight, fragrance-free formula absorbs quickly into skin. Sold in a 30 ml. glass bottle with a dropper applicator, it will retail for $69 in the U.S.