Philosophy aims to revolutionize the sun-care market with its newest collection of Ultimate Miracle Worker products.
Two of the three items launch in July, while a third will be released in September.
All three of the products contain the brand’s new full-light spectrum technology, which, besides defending against the sun’s UVA and UVB rays, also targets infrared and visible light.
“UVA and UVB make up only 7 percent of the light spectrum, while visible light and infrared comprise 93 percent and can induce 50 percent of free radicals that contribute to skin damage and premature aging,” said David Booth, vice president of global marketing, skin care, for Philosophy. “Ultimate Miracle Worker is our first antiaging moisturizer to help protect, defend [and rejuvenate] your skin. It not only defends against the sun’s UVA and UVB rays, but also for the first time, targets both infrared and visible light. At the same time, our patented bi-retinoid works with active plant cells to help rebuild collagen and rejuvenate skin’s appearance, layer by layer.”
The key ingredients in the collection are the proprietary high-performance bi-retinoid in a two-part delivery system, combined with active plant cells from the iris flower. “The sustained release of optimized retinol and the targeted delivery for better intracellular penetration not only mean there’s less potential for skin irritation, but also give a collagen and elastic boost,” said Oskar Chabrowski, senior director of global marketing, skin care, for Philosophy.
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Another key is an antioxidant complex, comprising angelica, bitter orange peel, pongamia, green coffee, green tea, combined with ruby powder and titanium-dioxide-covered mica — both infrared and visible light reflectors — and three broad-spectrum UVA and UVB filters, avobenzone, octinoxate and octocrylene, noted Muriel Pujos, director of scientific communication for Philosophy.
Ultimate Miracle Worker Rejuvenating Cream Broad Spectrum SPF 30, at $75 for 2 oz., and Ultimate Miracle Worker Multi-Rejuvenating Eye Cream Broad Spectrum SPF 15, at $75 for 0.5 oz., will be in stores in July. The Ultimate Miracle Worker Night 2-in-1 Serum in Cream, $80 for 2 oz., will follow in September. The latter combines the concentrated power of a serum with the nourishing benefits of a cream to help reduce the signs of present and past skin aging while consumers are sleeping, said Chabrowski. The night product contains a double dose of the active plan cells used in the daytime products for “enhanced nighttime repair,” he said.
While all executives declined comment on sales, industry sources estimated that the line could do $20 million at retail in the U.S. in its first year on counter. In the U.S., the brand is sold in more than 2,800 department and specialty stores, as well as QVC and qvc.com. The brand also has distribution in the U.K., Southeast Asia, Belgium, Hong Kong and Australia.