precious skin elixirs

Indie beauty brand Precious Skin Elixirs has landed a new distribution partner — Rodale’s.

The company’s 24-Karat Restorative Balm, Rose Quartz Botanical Mist and Sterling Honey Polish will be sold at natural beauty-destination Rodale’s, online and in the product catalogue, starting in October, according to Marissa Bethoney, founder and chief alchemist at Precious Skin Elixirs.

“The whole idea is about supporting your well-being and your health and honoring your sacred beauty,” said Bethoney. She described the line as “a truly natural experience that blends in ancient beauty rituals and self-care moments where people can embrace a more enjoyable side to what kind of had become a rote thing.

[We are] bringing some magic and inspiration back to the experience, and doing so in a healthy way,” she added.

Precious Skin Elixirs, founded in 2014, aims to use healing plants and minerals as part of the line in order to reconnect users with nature. Aside from the Rodale’s-distributed products, Precious Skin Elixirs also makes a handful of other items, including an Onyx Purity Mask, which retails for $80, and Peridot Cleansing Balm, $120. The brand’s products are all housed in violet glass jars, which can act as a natural preservative, according to the brand.

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The 24-Karat Resorative Balm, which retails for $160 and is infused with active gold, is meant to heal skin. “It’s a really powerful blend of some of nature’s most healing plant oils,” said Bethoney. The Rose Quartz Botanical Mist, $60, is meant to calm inflammation and redness, and contains active silver. The brand’s Sterling Honey Polish, also infused with active silver, can be used as mask or a cleanser and uses raw honey to address inflammation, acne and dullness.

The products are also sold at Lurk Beauty in Sag Harbor, N.Y., and through PetitVour, a vegan beauty business that also puts out a subscription box. “They have product online after having a campaign with one of our products in [their] subscription box,” Bethoney said.

Rodale’s is the next move in the company’s distribution strategy, which includes careful considering of potential retail partners, Bethoney said.

“This whole landscape of independent beauty is sort of like the Wild West when it comes to traditional marketing and ways and executing how you would normally bring a product to market,” said Marissa Bethoney, founder and chief alchemist at Precious Skin Elixirs. “We’ve been speaking with two major department stores regarding the product line and it’s been interesting how we’re both outside of our comfort zone — only because it’s such a boutique product — but these retailers really want these boutique, artisan product lines.”

In terms of product development, Precious Skin Elixirs is working on a body oil and something Bethoney describes as a “hybrid beauty balm.”

“It’s like the holistic, natural answer to BB cream,” she said. That product is slated for summer 2017, while the body oil will launch in February.

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