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Priori Looks to Turmeric for New ‘Clean’ Line

The new line follows the introduction of its sunscreen, Tetra, earlier this year.

Antiaging line Priori Skincare now has a “clean” collection of all-natural, skin-care products based on a natural compound of turmeric root extracts.

The unisex line also relies on its proprietary adaptive technology. The latest collection, the TTC collection, is formulated with a proprietary natural compound of three kinds of colorless turmeric root extracts, along with green tea, grape seed and licorice. Regis Haberkorn, president of Priori Skincare, said the combination contains “antioxidant, brightening and antiinflammatory” properties.

According to Haberkorn, the turmeric root extracts are from molecules that aren’t yellow. More importantly, the formulas for the collection of six products are free of sulfates, parabens, formaldehyde, phthalates and other chemical ingredients such as oxybenzone and triclosan. He said the research and development time for the new line was about one year.

The six TTC retail products include a cleanser, eye serum, illumination treatment, enzyme peel and masque and two moisturizer options. Haberkorn said he uses the Skin Restore Crème for day and the Luxuriant Crème for night. There is also a professional-size version for each product for use in spas by aestheticians. The two lines are comparable, with the only essential difference the more concentrated version of the enzyme peel and masque, which contains papaya and willow bark. Most of the products are priced at $79, although the cleanser is $49.

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The company in May introduced a sunscreen called Tetra that provides skin with four levels of protective shields from the environment.

An investor in the business, Haberkorn said the brand — which includes its core line, a slightly more advanced version of the core collection and now the TTC products — is distributed internationally in 18 countries. He expects distribution to increase to 20 countries early next year. Its primary markets are the U.K., Australia and the Scandinavian countries. The U.S. distribution is centered on the company web site and through a network of American spas.

The president is part of the group of beauty industry veterans that acquired the brand in early 2017. Sales for 2016 have been estimated at $7 million.

 

Priori Skincare Looks to Turmeric for
Selections from Priori Skincare’s core lines. George Chinsee