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ReVive Light Therapy Adds Distribution

Market reports pegged light-therapy device growth at 38 percent in 2014. Model, actress and entrepreneur Kathy Ireland wants to ensure everyone can afford the skin-care device.

The LED Light Therapy category is emerging as a bright spot in the global $20 billion device market. Market reports pegged light-therapy device growth at 38 percent in 2014. Model, actress and entrepreneur Kathy Ireland wants to ensure everyone can afford the skin-care device.

Through her business, Kathy Ireland Worldwide, Ireland partnered with LED Technologies to create a range of products for different retail and online channels under the ReVive Light Therapy portfolio. The collection includes products aimed at acne, antiaging, uneven skin tone and hyperpigmentation. Ireland is a big fan of the technology, stating her “skin texture, firmness and tone of skin” improved after using ReVive Light Therapy. Next month, retailers such as nordstrom.com and macys.com will offer the latest from ReVive, a panel device that makes light therapy as easy as gazing at an iPad.

The Professional Collection Light Therapy Panel will retail for $349 and is the most upscale of the menu of devices sold via ReVive Light Therapy. The Essentials version, sold at Target and target.com, is priced at $69, and Kohl’s and kohls.com offer The Clinical for $99. There’s also a cordless handheld version coming midsummer priced at $169. The Essential targets wrinkles or acne, the Clinical extends to antiaging, acne and pain relief, while the Panel can extend beyond the face to neck, chest, hands and back treatment. Products are also available at revivelighttherapy.com.

Lloyd Nelson, chief executive officer of LED Technologies, explained device sales are on the upswing as awareness of the positive attribute of light therapy expands at a time when women are seeking more natural options. “As the trend to prevention in aging continues, we see an increase in women in their late 20s and early 30s migrating to these devices in efforts to delay the onset of aging,” Nelson said. ReVive Light Therapy is one of several contenders in the market, which also includes Tria Beauty, Pulsaderm and Illumask.