LONDON — Skin-care company Romy Paris has crossed the English Channel with a U.K. launch at 10 Harvey Nichols locations in London, Manchester and Dublin. The brand is known for a high-tech innovation — a Nespresso-like machine that makes fresh face cream — and for the U.K. expansion, the company plans to launch an updated, second-generation device.
“We have a created a new device, with new products and active ingredients. This one is much more accessible, smaller and for multiusers,” said Morgan Acas, cofounder of Romy Paris.
Customers can purchase capsules with fresh, active ingredients, pop one, or a combination of a few, into the machine. It will then create an ideal dosage of skin care.
“Typically skin-care products, from production to shelf to the consumer, take about 10 to 15 months, which means that the product is full of preservatives and is no longer as efficient. This machine will take these capsules of active ingredients and make you a fresh product, so we can preserve its effectiveness,” Acas asserted.
The device is sleek, easy to use, self-cleansing and rechargeable — so no messy cables. And, according to Acas, there is a lot of research and development that goes into ensuring the freshness of the active ingredients and the packaging.
The brand also will make its debut at Saks Fifth Avenue in the U.S. in January, and is slated for introduction in Korea, Middle East, China and Thailand by the end of 2020.
“We’ve seen that these markets are very interested in our brand because of the ability to personalize your skin care. It’s innovative and it’s a French brand,” Acas said, adding that the core consumer is 80 percent female between 30 and 35 years of age.
Acas is also working on being more sustainable. The brand has conducted an environmental impact study and a jar of skin care has 10 percent less of an environmental impact.
“We can do better for sure, we are working on making our capsules more sustainable,” he said.