TOKYO — Shiseido is entering the IoT realm. Aiming to provide customers with fully personalized skin care that automatically adjusts based on conditions at any given time, the Japanese beauty company will start beta trials of a new system next spring.
The skin-care system, called Optune, uses a specially developed machine and a dedicated smartphone app to cater products to specific skin-care needs. Customers take a photo of their skin using their phones, and the app analyzes the skin’s condition at that exact moment. It also factors in temperature, humidity levels, mood and menstrual cycle. The data is then sent to the machine, called Optune Zero, via the cloud. Optune Zero is loaded cartridges filled with skin-care products. The machine uses unique algorithms to analyze the data from the app and to determine the best serum and moisturizer combination from over 1,000 available patterns. The serum and moisturizer are dispensed directly from the machine.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit