By  on October 6, 2017

TOKYO — Shiseido is launching a new brand of skin-care and body-care products targeting Japanese Millennials. Called Recipist, the line will include a total of 27 products and will go on sale from Nov. 1.

A spokesman for the company said Friday that Shiseido has not been a strong player among young people, something the company has been working to address and rectify in recent years.

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