The beauty industry has adapted to individual needs, be it products for textured hair or broader foundation shades for the wide range of women’s complexions. Skin care, however, has been more of a one-size-fits-all.While focusing on skin types and antiaging, the industry has overlooked the levels of melanin in skin, according to Deepika Vyas, the chief executive officer of Global Beauty Science, which has just launched Avya Skincare to address that issue.[caption id="attachment_11096398" align="alignnone" width="214"] Deepika Vyas[/caption]“I’ve always felt frustrated that I couldn’t find skin-care products that worked for my skin,” said Vyas. Everyone has different levels of melanin based on genetics and heritage, she added. This month, Vyas’ company launched five formulas under the Avya logo developed with the needs of, but not limited to, those with higher levels of melanin. The ingredients and technology address the skin’s melanin cycle, sebum production, cell turnover and texture.More than five years in development, Vyas said the concept encountered roadblocks in the early days, including generating retailer interest. “People weren’t ready to accept the idea then,” recalled Vyas. Compounding that was the challenge to communicate the idea. Now the timing is different thanks to social media, she suggested. Consumers are also on a quest to learn about ingredients and products online. “Everyone is so much more comfortable talking about our differences and how people’s needs are different," Vyas explained.The Avya Skincare collection consists of five formulas that together deliver a total skin-care program. Each product contains what it called the exclusive Qusome complex, which combines three botanicals used in ancient times — peony, neem and turmeric — and a technology that delivers their benefits deep into the skin. The lineup includes a Gentle Cleanser that is non-foaming, an antiaging serum with Vitamin C, a Daily Moisturizer SPF 20, a Night Moisturizer with Vitamin A and an Eye Bright Cream with Caffeine. Prices range from $40 for the cleanser to $165 for the serum.For now, Vyas is adhering to an online sales platform to learn more about consumers before engaging retail partners. Along with her business partner Dr. Tanuj Nakra, Vyas has an arsenal of other Avya innovations in the works, which will launch later this year.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion