Augmented reality is gaining traction as a tool to see what a new shade will look like and as a method to even “virtually” try a new hair color. There are also apps simulating cosmetic procedures. To date, a bigger challenge is using the technology to ignite skin-care sales.
Two of the leaders in AR introduced solutions furthering the capabilities of virtual skin-care analysis.
This week, ModiFace announced a universal web-based skin assessment platform for skin-care brands. The technology provides a detailed patented analysis of user images to recommend and guide users through a virtual skin consultation, after which the most appropriate skin products are suggested.
The capability builds on technologies and lessons learned through earlier iterations of skin analysis technology developed by ModiFace. This includes the first visual skin-care simulation that was launched in partnership with Allergan in 2007, and which was recently updated to include the latest skin analysis capability and live 3-D simulation.
The ModiFace skin assessment starts with a user uploading a photo which is analyzed in a series of steps based on the evaluation of skin texture, dryness and discoloration. This analysis is linked to personalized motivational suggestions to keep and improve the overall skin health of users. The platform is built-in HTML and is compatible with all operating systems including Windows, iOS and Android and on all mobile, tablet and desktop devices.
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“We realized that instead of scoring the user’s skin based on different dimensions, it would be far more useful to provide specific personalized advice that is both motivational and instructional. In other words, instead of criticizing the user’s skin or measuring their ‘skin age,’” we tell users what is great about their skin and how to maintain and enhance their skin health,” said Dr. Parham Aarabi, founder and chief executive officer of ModiFace.
The technology has been under testing jointly with L’Oréal’s Vichy skin-care brand, and was recently widely deployed globally on Vichy web and mobile web sites.
Perfect Corp. also revealed its AR skin diagnostic tool for real-time skin analysis from YouCam Makeup. The beauty feature scores four signs of skin health including wrinkles, spots, skin texture and dark circles. Users snap a selfie to track results in the “Skin Diary,” which allows users check efficacy of their skin care regimen over time. Each user’s detailed skin health report includes their skin age and relative skin scores as compared to the same demographic of users.
“Skin care is the foundation of every healthy beauty regimen, and facial care is especially relevant for our selfie-loving community. YouCam Makeup’s new skin diagnostic tool helps users better understand their overall skin health and track skin condition over time in order to make more empowered beauty decisions,” stated Alice Chang, Perfect Corp.’s ceo.
Procter & Gamble has its Olay Skin Advisor, an artificial intelligence platform launched last year.
According to Kline & Co. research, the U.S. is second in the world in use of beauty apps at a 35 percent rate, well behind China at 64 percent. Kelly Alexandre, senior analyst for consumer products at Kline, shared research finding 59 percent of U.S. consumers are willing to use a device that diagnoses and offers a personalized approach to treatment and 65 percent are willing to use a device that enhances the effectiveness of topical creams. “AR has been widely adopted by major CPG companies in the cosmetics world, because of how visual the cosmetics category is. While we have seen major skin-care companies, major marketers in skin care have definitely lagged behind their cosmetics competition. This is because the use of AR in skin care is not as immediate and bold, as it is in the usage of AR for cosmetics. That being said, with about 54 percent of U.S. consumers claiming that they are going to fight the aging process as they can, I think that AR will be a great, economical tool that will help assist consumers in their search for more youthful skin over time,” Alexandre added.