Now that talking openly about menstruation is no longer taboo, skin-care lines formulated for monthly hormonal shifts are muscling into the $9.2 billion category. Three brands — all geared toward changes caused by hormonal fluctuations — are launching this quarter alone. These upstarts join menstrual underwear, feminine wipes and vaginal moisturizing gels as products changing the conversation about feminine products and opening up new sales opportunities.
Since the products cut across several categories from soaps pH-balanced for the vaginal area to premium moisturizing creams, industry consultant Allan Mottus believes the subcategory could exceed $350 million within two years. Mintel’s Sarah Jindal, senior global innovation and insights analyst, Beauty and Personal Care agreed there is huge potential in customizable, personalized regimens appealing to consumers that recognize changes in their skin throughout the course of the month.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos