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Skinfix Skin Care to Enter Boots

Canada-based skin-care brand Skinfix has crossed the pond, and is set to launch exclusively in Boots.

LONDON — Canada-based skin-care brand Skinfix has crossed the pond, and is set to launch exclusively in Boots.

“Boots is a fully integrated retailer — offering leading beauty, pharmacy and health products and education under one roof,” chief executive officer Amy Gordinier-Regan told WWD. “We believe there is huge market potential for a natural eczema solution in the U.K. Six million people suffer from eczema in the U.K., and many more have sensitive and dry skin, so the potential for Skinfix at Boots is substantial.”

Gordinier-Regan reported that Canada, the U.S. and the U.K. were the top markets and the brand plans to expand to other territories next year. “Canada is our home market, and is still a key driver of growth,” said Gordinier-Regan. “However, the U.S. will represent the biggest portion of our sales this year. The U.K. is a key third market for us — and the place where the original Skinfix balm was created in 1850. The eczema regimen is our best-selling product category. The hand repair cream, in particular, is a best-seller.”

The Skinfix Soothing collection features a range of products for dry, sensitive and eczema-prone skin including an eczema Balm, hand repair cream and soothing wash lotion.

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It is priced from £14.99 or $20 for an eczema balm to £17.99 or $25 for a soothing wash or lotion.

Skinfix is stocked in Target and Ulta Beauty. Launched in 2013, the company is based in Nova Scotia, Canada.