By  on April 20, 2018

L’Oréal’s recent purchase of Modiface has directed interest to how technology can benefit the beauty business. Simultaneously, there is a quest for personalization, especially in skin-care where DNA plays a role in selecting products. Those trends dovetail in a new product from SkinGenie.

SkinGenie is a skin-care adviser that analyzes DNA and lifestyle. It also taps artificial intelligence for a deep dive into a user’s skin-care needs. From there, a report is generated that incorporates genetic predispositions for skin characteristics, including collagen breakdown, sensitivity to sun and photo-aging. Ingredients are recommended, which can be purchased from the web-based app or sought out from a retailer. Currently, SkinGenie features all of Sephora’s skin care products with plans to add other merchants this year.

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