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SkinMedica Plays Up TNS Antiaging Brand

With four new products launched this year, pharmaceutical and clinical skin care company SkinMedica is focusing on antiaging through its growing TNS line.

LOS ANGELES — With four new products launched this year, a new e-commerce site and plans for new offerings next year, pharmaceutical and clinical skin care company SkinMedica is focusing its efforts on antiaging through its growing TNS line.

“It’s been a blockbuster year for us,” said Josie Norine, senior product manager of aesthetics for the Carlsbad, Calif.-based company. “Our approach has been innovative new antioxidants that go beyond fighting free-radical damage.”

With a new chief executive officer at its helm since April and an injection of almost $26 million from outside financing, the brand is aiming to provide skin care solutions that target specific needs under the TNS tag. TNS stands for tissue nutrient solution.

A key new product, TNS Essential Serum, was launched this past September. The dual-chamber container holds the TNS Recovery Complex, the first TNS product from seven years ago, and the new APS Corrective Complex. Between them, ingredients include soluble collagen, cytokines, matrix proteins, peptides, antioxidants and Ergothioneine, a natural amino acid with superantioxidant properties. The serum is designed to smooth fine lines and brighten and lighten age spots.

The TNS Essential Serum was the latest in a smattering of new products released by SkinMedica this year, following TNS Ultimate Daily Moisturizer + SPF 20, which launched in March, TNS Night Eye Repair in May and TNS Line Refine in June.

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The line’s approach, says ceo Mary Fisher, is to offer a few highly effective products available only through doctor’s offices and medical spas, having the look and feel of contemporary aesthetic beauty offerings but with a scientific foundation and visible results.

“We want to create a line with key ingredients that match their skin’s needs, where a doctor can diagnose what is required and can suggest products that will deliver apparent results,” said Fisher.

The TNS Ultimate Daily Moisturizer + SPF 20 was designed to protect the skin against ozone-related and environmental damage, said Norine.  The TNS Night Eye Repair is an undereye moisturizer that was formulated after consumers expressed a need for something to deal with dark circles and fine lines under the eyes. And the applicator-tip TNS Line Refine is designed for use around the mouth, eyes and on crow’s-feet; the product’s light diffusers soften the appearance of fine lines and help mask imperfections. Prices range from $70 for the Line Refine to $250 for the Essential Serum. Products are packaged in silver gray containers with lilac-colored accents, and will join a line consisting of 11 body, face and lip TNS products sold through 3,000 doctors’ offices and medical spas in the U.S., and in 24 countries internationally. A new e-commerce site will also showcase the products, referring new consumers to their local physician or medi-spa and fulfilling orders for existing consumers. And, unlike other cosmeceutical lines that eventually start rolling out in mainstream retail channels, Fisher said that SkinMedica would continue to be available just through its traditional outlets.

“We have stayed true to our heritage of being in professional channels,” said Fisher. “Along with the quality of our product, it identifies us substantially.”