Two California-based beauty brands famous for their innovative approaches to makeup unveil ambitious new forays into skin care this spring.
Number of SKU’s: 8
Number of Doors: 1,896
Main Claim: “Increased cell turnover, fewer fi ne lines and wrinkles and the famous bareMinerals Naturally Luminous glow.”
Star Ingredient: An “active soil complex,” consisting of, well, dirt with a high mineral content.
Quirky Supporting Visual: A heart-shaped hunk of soil.
Radiant Skincare by Benefit
Number of SKU’s: 9
Number of Doors: 850
Main Claim: “Reinforces skin’s moisture barrier and visibly brightens with a concentrated dose of hydration.”
Star Ingredient: A “tri-radiance complex” consisting of vegetable-based sugar and glycol derivatives and hyaluronic acid.
Quirky Supporting Visual: Lamp shade–wearing beauties.