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Special Issue
Beauty Inc issue 02/11/2011

Two California-based beauty brands famous for their innovative approaches to makeup unveil ambitious new forays into skin care this spring.

This story first appeared in the February 11, 2011 issue of WWD. Subscribe Today.

bareMinerals Skincare

Launching: March
Number of SKU’s: 8
Number of Doors:
Main Claim: “Increased cell turnover, fewer fi ne lines and wrinkles and the famous bareMinerals Naturally Luminous glow.”
Star Ingredient: An “active soil complex,” consisting of, well, dirt with a high mineral content.
Quirky Supporting Visual: A heart-shaped hunk of soil.

Radiant Skincare by Benefit

Launching: April
Number of SKU’s: 9
Number of Doors: 850
Main Claim: “Reinforces skin’s moisture barrier and visibly brightens with a concentrated dose of hydration.”
Star Ingredient: A “tri-radiance complex” consisting of vegetable-based sugar and glycol derivatives and hyaluronic acid.
Quirky Supporting Visual: Lamp shade–wearing beauties.

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