By  on May 1, 2018

There has been a dearth of innovation over the past few years in sun care, especially in the luxury market. That’s been reflected in flat sales, according to data from IRI.

But Daniel Signorelli, cofounder of a new line called Vive Sana, has cooked up a solution to revive sales. He’s tapped his Italian culinary skills to incorporate ingredients into a new sun protection line that is clean and simple enough that the products could be consumed. That, of course, isn’t the intended use of Vive Sana, but Signorelli hopes the line, launching online this month, will encourage consumers to lather up more to protect against sun damage.

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