Tatcha's product line centers around skin-care rituals.

Skin-care brand Tatcha has hired Sarah Curtis Henry, formerly of Fresh, as chief marketing officer.

Sarah Curtis Henry

Sarah Curtis Henry has been appointed CMO of Tatcha. 

At Tatcha, Curtis Henry will work with founder Vicky Tsai to lead marketing — including branding strategy, public relations, influencer strategy, experiential marketing and digital media planning. She will also oversee e-commerce and customer relationship management.

Before joining Tatcha, Curtis Henry spent about four years at Fresh, where she was most recently senior vice president and general manager for North America. Before that, she was vice president of global marketing for the brand.

Curtis Henry has also worked in various roles at Guerlain, Clinique, Estée Lauder, L’Oréal Paris and Softsheen-Carson brands.

Tatcha has several former Fresh executives on its team. Fresh’s former chief executive officer Jean-Marc Plisson, and Fresh’s former chief operating officer Francois Bonin, both joined Tatcha in 2018 as ceo and chief operating officer, respectively.

Curtis Henry joins roughly six months after Unilever inked a deal to buy the company. That acquisition was said to value the business at close to $500 million.

For more from WWD.com, see: 

Investors Are Flocking to Clean Makeup

The Fragrance Industry Is Recognizing Gender Neutrality

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