Tatcha is launching two skin-care products this spring — Smoothing Black Sugar Body Gommage and Balanced Pore Perfecting Water Gel Moisturizer.
The new moisturizer, aimed at consumers with oily skin, hits Tatcha.com in May. It contains Japanese Wild Rose to combat inflammation, Japanese Dokudami, which aims to detoxify skin and reduce and prevent breakouts, Leopard Lily, an extract from the root of the Belamcanda chinensis plant to combat aging and breakouts, and Hadasei-3 Bioactive Complex, a proprietary antiaging compound made of Green Tea Complete DNA, Okinawa Red Algae and Japanese Rice Bran extracts. The gel also includes 23-karat gold dust that is mixed with other ingredients, and aims to give users an added glow. The product will cost $18 for 0.34 fluid ounces and $68 for 1.7 fluid ounces.
Tatcha’s Smoothing Black Sugar Body Gommage, which is coming to Tatcha.com in June, combines Japanese black sugar with Camellia Oil and Japanese Indigo for a product that aims to exfoliate, heal and hydrate. The product contains Okinawa black sugar for exfoliation, Japanese Indigo to reduce inflammation and redness, Japanese Camellia Oil to seal in moisture and Tatcha’s Hadasei-3 Bioactive Complex. The product will retail for $20 for 1.7 fluid ounces and $68 for 9.3 fluid ounces.
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The launches come as Tatcha prepares for a large-scale retail rollout at Sephora. “I think we’re going to be in 140 doors by May, with full distribution by September,” says Tatcha founder Victoria Tsai. The brand started in west coast and Manhattan Sephora stores recently, according to Tsai. It also sells on QVC and at Barneys New York.
Tsai started the company in 2009 with its first product — blotting papers — after suffering from acute dermatitis and finding relief in the skin care regimen of the Geisha. The business works with a team of scientists out of Tokyo to bring an antique text about the geisha’s skin-care formulations back to life, Tsai said. The company had an estimated $30 million in retail sales for 2014, and is expected to reach about $60 million for 2016, according to industry sources. Tatcha was No. 21 on Inc.’s list of fastest-growing companies.