Ulta Beauty is truly hitting on all market segments. Next month, the powerhouse retailer will add Crepe Erase, a brand targeted at wrinkly and crepey looking skin, to all of its stores. This marks the first retail exposure to the brand launched via infomercials. Adding the line for maturing women comes on the heels of Ulta stocking the buzzy ColourPop brand that was also once only available online and snapped up by a younger demographic.
The move of direct-to-consumer beauty lines into retail doors illustrates the importance of reaching shoppers in a variety of avenues. Ulta Beauty, in fact, also stocks two other direct-to-consumer lines that gained traction via TV over the past few years — Cindy Crawford’s Meaningful Beauty and Proactiv.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos