CBD has arrived at Ulta Beauty.
Cannuka, a one-year-old brand that makes skin-care products formulated with CBD and manuka honey, is set to roll out to all Ulta doors and the retailer’s web site this week. Ulta will carry all five of Cannuka’s sku’s, including the CBD Calming Eye Balm, Nourishing Body Cream, Healing Skin Balm, Hydrating Lip Balm and Cleansing Body Bar. Prices range from $9 for the lip balm to $58 for the healing skin cream.
The launch marks Ulta’s biggest move toward incorporating CBD beauty products into its mix to date. Previously, it had only carried one other product, a CBD oil, on ulta.com. Cannuka’s entry into all of the retailer’s doors is a signal that CBD is continuing to permeate mainstream beauty. It also comes at a time when the retailer is upping its skin-care assortment. Last year, as skin-care sales outpaced makeup, Ulta ushered in brands such as Elemis, Peach & Lily and Oars and Alps, and it recently rolled out five products from Japan-based skin-care company DHC.
Sephora is also carrying CBD Beauty as part of its Clean at Sephora platform, from brands such as Lord Jones and Flora + Blast. There are also products containing hemp seed oil, from Kiehl’s, Josie Maran, Herbivore Botanicals and Peter Thomas Roth.
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Cannuka is “clean beauty for the canna-curious,” said founder Michael Bumgarner. Cannuka’s products are formulated with a mix of manuka honey and CBD isolate, a hemp derivative that is THC-free. The products are designed to be soothing and anti-inflammatory on skin.
The brand is sold in retailers such as Neiman Marcus, Free People and dermstore.com. Bumgarner is planning an international expansion as soon as the third quarter of this year, when he is aiming to launch the brand in the U.K.
Cannuka would not comment on sales figures, but industry sources estimate the brand will do between $10 million to $12 million in retail sales this year.