LONDON — Unilever has inked an agreement to acquire Murad, a leading American clinical skin-care brand. Murad will join Dermalogica, Kate Somerville and REN as one of the newly acquired brands in Unilever’s personal-care prestige portfolio.
The terms of the deal were not disclosed. The brand, which had a turnover of $115 million in 2014, will be incorporated into Unilever’s Prestige division. Murad was founded in 1989 in Los Angeles by Howard Murad M.D., a dermatologist, pharmacist and UCLA professor, who developed antioxidants, anti-inflammatories, and hydrators to address a variety of skin-care concerns, from acne to anti-aging.
Murad has a significant presence in the U.S. through professional salons and spas such as Massage Envy, and specialist retailers such as Sephora, Ulta and Nordstrom. It also has a regional hub for Europe located in the UK, and the brand can be found in more than 42 countries, in department stores, pharmacies, spas and salons.
“As an expert ‘Doctor brand,’ Murad offers products in a differentiated clinical and holistic well-being segment. It has a loyal following that gives it excellent potential for expansion, and wonderfully complements the brands recently acquired,” said Paul Polman, Unilever’s chief executive officer.
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Howard Murad added: “With Unilever, we can broaden our reach and significantly grow our brand while remaining faithful to the founding principles of Murad. There is a very bright path ahead.”
Murad’s heritage is grounded on the principle that beauty and good health are vitally linked and best achieved through an Inclusive health lifestyle.