LONDON — Unilever said Monday it has signed an agreement to acquire Ren Skincare, the British brand created in 2000 by Antony Buck and Robert Calcraft.
The multi-award-winning brand is sold in 50 countries and has built a committed consumer base around a motto of “performance; purity; pleasure.” The range of high-performance skin care is sold predominantly in specialty stores and pharmacies.
“It is a brand with an incredibly loyal following, with a unique proposition that no doubt gives it potential for even further growth, especially given that the naturals category is one of the fastest-growing in skin care globally. Its premium positioning complements well our existing portfolio,” said Vasiliki Petrou, Unilever senior vice president prestige brands.
Buck, chief executive of Ren, said: “It’s time for the brand to go to the next level. Unilever makes the perfect partner to help Ren fulfill its future potential worldwide. We can’t wait to get started.”
Terms of the deal were not disclosed and the acquisition is expected to close in May, subject to customary regulatory approvals.