SweatWELLth is a new contender in the ath-leisure beauty arena with a lineup that extends beyond cosmetics that don’t wilt during a workout. Think Gatorade meets body care.
“Many of the brands on the market are more cosmetic and we respect what the big brands are doing, such as waterproof and SPF. But we wanted to target the people doing active, lifestyle-changing activities along with diet,” said Paul DeGaetano, president of SweatWELLth. The brand is formulated for enthusiasts of all ages engaged in high-energy workouts such as CrossFit, Pilates, cycling and yoga. “They want something that can enhance their performance before, during and after their activity.”
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos