By  on February 13, 2018

SweatWELLth is a new contender in the ath-leisure beauty arena with a lineup that extends beyond cosmetics that don’t wilt during a workout. Think Gatorade meets body care.

“Many of the brands on the market are more cosmetic and we respect what the big brands are doing, such as waterproof and SPF. But we wanted to target the people doing active, lifestyle-changing activities along with diet,” said Paul DeGaetano, president of SweatWELLth. The brand is formulated for enthusiasts of all ages engaged in high-energy workouts such as CrossFit, Pilates, cycling and yoga. “They want something that can enhance their performance before, during and after their activity.”

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