There’s a new app in the U.S. that combines wellness and astrology.
Soulloop, which combines traditional wellness practices and astrological studies, including birth chart analysis, breathing exercises, yoga, bespoke meditations, mood tracking, a dream diary, as well as content around sleep, energy, sex and empowerment, has launched in the U.S.
The business was started by London-based Priscila Lima de Charbonnieres in order to provide each user with customized well-being practices.
The Soulloop team hosted a two-day event at the Upper East Side wellness destination Sage + Sound to celebrate the launch and educate guests on how to use the platform.
Lima de Charbonnieres has worked in astrology for 20 years and managed her own studio in Brazil where she met with clients one on one. Seven years ago, she moved to London and ran her practice virtually.
“I started to work online, but I only could do the readings, only the birth charts, or the transits or the charts of the year, and I was not able to do all the techniques together,” Lima de Charbonnieres said. “Since we are entering the age of Aquarius, the age of communication, the age of technology and the age of astrology, as well, I decided to go virtual with all the techniques.”
While the mental well-being app market has welcomed several new entrants over the past few years, analysts say the category’s future is bright. According to a report from McKinsey & Co., 64 percent of consumers use a wellness app daily.
“The whole process is combining these techniques and bringing the coaching process on the app for you to use your app as a diary…to work on your self knowledge day by day, but with very deep content,” Lima de Charbonnieres said. In an effort to provide additional education, the Soulloop team is working on creating videos for how and why to use each feature on the app.
Finding a way to put all of these practices on a single digital platform was key for Lima de Charbonnieres, as her goal was to “give access for the biggest number of people as possible.”
“The main goal, through this work, is to help people to find their mission in this life, to find a meaningful life, to find a happier life, but especially to do something better for the world. If we are happy people, we create a better world around us,” she said.