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Special Issue
WWDStyle issue 02/02/2011

1. Seminar Star

This story first appeared in the February 2, 2011 issue of WWD. Subscribe Today.

Maria Bello, an activist and actress whose films include “A History of Violence,” “Grown Ups” and “Flicka,” will be among the panelists discussing what the fashion industry is doing to help save the environment and improve the lives of the world’s apparel workers. The presentation, titled “People and Planet: Sustainability Out of the Box,” will be held Feb. 14 at 11:45 a.m. in the Las Vegas Convention Center’s South Hall, Room S230. Panelists joining Bello are Marci Zaroff, founder of the green clothing line Under the Canopy; Deborah Palmer Keiser, executive vice president of global supply chain for retailer Williams-Sonoma; Joseph Blumberg, director of sales and merchandising for apparel producer Grupo M, and Richard Sanford, chairman and founder of Operation Warm, a nonprofit provider of coats to underprivileged children.

— Rachel Brown

2. Blogger Bonanza

WWDMagic is tapping into the power of the blog with a new interactive program featuring 30 fashion bloggers. On the roster are Jane Aldridge from the Kanye West-approved Web site Sea of Shoes, DIY doyenne Erica Domesek from P.S. I Made This and L.A. style scribe Erin Weinger from Style Section L.A., and others.

Using the Teen Vogue blogger lounge located on the main concourse in the Las Vegas Convention Center’s Central Hall as their base of operations, the bloggers will report live from the show floor. When they’re not making videos and scoping trends, they’ll share advice on how to build careers, make DIY crafts and style looks from clothes provided by brands such as Free People, French Connection, Levi’s and Jessica Simpson. They’ll all compete to become the official WWDMagic blogger correspondent at the upcoming August show.

— Khanh T.L. Tran

3. Sourcing Tips

With the February edition growing 35 percent, Sourcing at Magic aims to provide more content and resources to help apparel designers and manufacturers prepare for spring 2012.

Executives from Cotton Inc. and McGrath International will address cotton’s rising prices and limited availability at a panel moderated by the U.S. Association of Importers of Textiles and Apparel, Feb. 14 at 10:15 a.m., at the Las Vegas Convention Center, Room S230.

Online trend forecasting service Fashion Snoops will present key trends and colors for spring 2012 in a multimedia gallery, Feb. 14 at 3 p.m., at the Las Vegas Convention Center, Room S231.

— K.T.L.T.

4. Showstopper

A full day walking the trade show floor can leave skin looking weary. L’Oréal Paris has a solution that comes at a good price: free. The beauty brand is offering complimentary makeovers on the concourse of the Las Vegas Convention Center’s Central Hall. There will be eight makeup artists providing the makeovers featuring L’Oréal Paris’ new foundation called Magic Smooth Souffle in 12 shades.

— R.B.

5. In the Swim

This season ISAM is taking over a larger space, with more than 2,000 square feet of blue-carpeted show floor featuring designer, junior, contemporary, kids’ and shapewear swim lines, cover-ups and swim accessories. Among the approximately 150 brands are some familiar surf labels from the old ASR Expo as well as emerging lines from California, Brazil and Australia; licensees for Polo Ralph Lauren and Kenneth Cole NY, and brands like Christina and Peppermint Bay.

— Marcy Medina

6. Let’s Chat

WWDMAGIC attendance may be limited to fashion and retail industry insiders, but Moxsie is giving the public a peek at the action. The e-tailer is holding online BuyerChat sessions on Feb. 15 from 11:30 a.m. to 1 p.m. and 2:30 to 4 p.m. live from the Teen Vogue Lounge. During the sessions, the brands Many Belles Down and Tulle will reveal styles from their collections with pictures and videos, and receive immediate feedback from BuyerChat participants via Twitter. Moxsie already has more than 115,000 Twitter followers that may chime in — that could mean a lot of praise or a hefty pummeling.

—R.B.

7. Art Attack

Buyers looking for an aesthetic break can feast their eyes on a 25-foot-long custom-designed iPad art wall decorating the Las Vegas Convention Center. A disc jockey stationed in front of the wall will spin tunes and the graphics on the wall will gyrate in sync with the sounds. The DJ’s playlist will be inspired by the four brands anchoring the concourse in the Central Hall: Levi’s, French Connection, Jessica Simpson and Free People.

— R.B.

8. Best Foot Forward

This season, FN Platform at MAGIC moves to a more spacious home in the Las Vegas Convention Center’s South Hall, adjacent to WWDMAGIC. Since launching in February, FN Platform has grown more than 35 percent, featuring more than 1,250 footwear labels for women, men, juniors and children, making it the largest show for North American brands. FN Platform will now feature its own lobby, registration and transportation options, but the floor format remains the same: five lifestyle environments showcasing distinctive market categories: Cosmo (women’s fashion footwear), Camp (athleisure, lifestyle casual), Bond (men’s collections), Zen (men’s and women’s Euro-comfort), and InPlay (juniors and children’s). In addition, the show features a buyer’s lounge, seminars, a Celebrity Corner for VIPs interested in launching lines, and an expanded area for fast-fashion footwear and contract manufacturing called Footsteps.

Opening night kicks off with a “Shoe Chef” party in conjunction with the American Apparel and Footwear Association, where three footwear executive teams will compete to assemble decadent shoe-themed desserts in the FN Café, à la “Iron Chef.”

— M.M.

9. Women’s Trend Forecast

Will the military trend march next season? Will women trade their skinny jeans for wide-leg trousers? David Wolfe, creative director of trend forecasting firm Doneger Creative Services, takes a look at what’s next in trends for fall, Feb. 14 at 3 p.m., Las Vegas Convention Center, room N219/22.

— K.T.L.T.

10. Calendar at a Glance

MAGIC MARKETPLACE
Feb. 14 to 16
Show Hours: Sunday, Feb. 13, Noon-6 p.m.: (only Sourcing at MAGIC), Monday, Feb. 14, 9 a.m.-7 p.m., Tuesday, Feb. 15, and Wednesday, Feb. 16 9 a.m.-6 p.m.

Mandalay Bay Convention Center
3950 Las Vegas Boulevard South
Las Vegas, NV 89119
(Featuring MAGIC, including MAGIC Menswear, S.L.A.T.E., Premium and Street)

Las Vegas Convention Center (LVCC)
3150 Paradise Road
Las Vegas, NV 89109
(Featuring WWDMAGIC, including Ecollection and Kids, Sourcing at MAGIC and FN PLATFORM)

MAGIC Marketplace comprises:

MAGIC: Men’s Apparel, Footwear and Accessories
WWDMAGIC: Women’s and Children’s Apparel, Footwear and Accessories
Sourcing at MAGIC: International Apparel and Footwear Contract Manufacturers, Fabric and Trim Manufacturers and Service and Technology Providers
FN Platform: Men’s, Women’s and Children’s Footwear
PoolTradeShow: Mandalay Bay
ISAM: Women’s, Men’s and Kids Swimwear

MEDIA CENTER
Open during show hours
At LVCC: Room N255
At Mandalay Bay: Conference Room Surf F

MEALS
$5 breakfast and lunch specials available throughout exhibit halls.

SHUTTLES INTRAVENUE
Nonstop complimentary limo and motor coach transfers available between LVCC and Mandalay Bay
Monday, Feb. 14: 8 a.m.-8 p.m.; Tuesday, Feb. 15, and Wednesday, Feb. 16: 8 a.m.-7 p.m.

HOTEL SHUTTLES
Monday, Feb. 14: 7:30 a.m.-7:30 p.m.*; Tuesday, Feb. 15, and Wednesday, Feb. 16: 7:30 a.m.–6:30 p.m.*; Hotel shuttle service runs every 15 minutes during peak traffic hours.
(*No service between 11:30 a.m. and 3:30 p.m.)
All shuttles depart the Las Vegas Convention Center from the Grand Plaza and the Mandalay Bay Convention Center Shark Reef entrance. See magiconline.com for exact routes.

COMPLIMENTARY AIRPORT SHUTTLE SERVICE
Wednesday, Feb. 16, only.
Airport shuttle service from the Mandalay Bay and LVCC to McCarran International Airport. Shuttles are located in front of the LVCC and at the Mandalay Bay Shark Reef entrance, and run every hour on the hour between 9 a.m. and 7 p.m.
For shuttle information or special transportation needs, call 866-439-8563.

EVENTS WWDMAGIC

Monday, Feb. 14
4-7 p.m.:
“Twilight.” Celebrate the new season (and Valentine’s Day) with extended show hours to 7 p.m. and hand-selected fine wine and chocolates, compliments of WWDMAGIC, delivered to each exhibitor’s booth. WWDMAGIC, Central Hall, LVCC.

Tuesday, Feb. 15
8:30-9:30 a.m.:
Better to Bridge VIP Buyer Breakfast
An exclusive breakfast and preview of the best in better to bridge apparel and accessories. White Lounge at WWDMAGIC, Central Hall, LVCC.
8:30-9:30 a.m.: Premium VIP Buyer Breakfast
Guests can grab a bite in the new Premium Lounge and get an exclusive preview of an inspired and eclectic collection of contemporary and progressive brands.
Premium Lounge at WWDMAGIC, Central Hall, LVCC.

DAILY
THE CONCOURSE AT WWDMAGIC, Central Hall, LVCC

A new interactive destination at WWDMAGIC providing a real-time look at the trends and styles shaping teens, tweens and young women. Featured brands include Levi’s, Jessica Simpson, French Connection and Free People. Featured areas include the Teen Vogue Blogger Lounge, an iPad art wall, live DJ, a L’Oréal Paris Beauty Bar offering complimentary makeovers and the Fresh Mini Spa, offering complimentary five-minute brown sugar hand massages, refreshing rose treatments or mini facials.

EVENTS AT THE CONCOURSE AT WWDMAGIC

Feb. 14
12:30-1:30 p.m. Discussion Panel: So You’re A Blogger? Now What? How Bloggers Are Building Careers. Featuring Jane Aldridge, Erin Weinger, Erica Domesek and Hilla Ohayon.
Midday: A Sea of Shoes: Footwear Tour with Jane Aldridge, roaming on show floor.
3:30-4 p.m.: Blogger Style-Off by Free People, French Connection, Levi’s and Jessica Simpson. Featuring Melanie and Rebecca Lee, Rebecca Lay and Renee Ogaki, and Colby Jordan and Bebe Zeva.
4-5 p.m.: Swimwear Spring and Fall 2011 Trend Report with Jennifer Margolin.

Feb. 15
10-11 a.m.:
Blogger Discussion Panel: Inspiration and Aspiration — How Bloggers Impact Fashion Forecasting and Trends.
11:30 a.m.-12:30 p.m.: Buyer Chat with Moxsie.com.
1-2 p.m.: P.S. I Made This: DIY Live Crafts with Erica Domesek.
2-3:30 p.m.: Blogger Style-Off featuring Jennifer Margolin, Crosby Noricks, Candice Kahn and Nicole Giordano.
2:30-3:30 p.m.: Buyer Chat with Moxsie.com.
4-5:30 p.m.: Las Vegas Teen Consumer Panel: Millennial girls discuss what drives them to purchase the brands they do.

Feb. 16
9:30-11 a.m.:
Discussion Panel: Social + Mobile Commerce In 2011.
12:30 p.m.: Open Forum Discussion: Q&A session led by bloggers, discussing their finds on the WWDMAGIC floor.

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