By  on December 26, 2019

Looking back, 2019 might go down in the history books as the year of the “agitated citizen.” From the yellow-vested protesters in France to the near-daily demonstrations that occurred in Hong Kong, the year was marked by a flurry of protests, demonstrations and social justice activations.

And while the causes ranged from fighting against climate justice to fighting for political freedom, the underpinning social theme was one of a pushback against authority and the status quo. And in many instances, global citizens are increasingly “voting” with their spending to support social causes or to simply make a statement. That means supporting a brand they see as doing good (such as Patagonia) or to protest against an entire industry because it is viewed as harmful to the planet (meatless Mondays, anyone?).

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