Two years ago, Ermenegildo Zegna Group’s chief executive officer Gildo Zegna set in motion changes in the men’s wear company’s organization and structure, applying a new model and shifting the customer to the center of its universe.
This coincided with the return of Alessandro Sartori to the firm, as Zegna worked behind the scenes creating new key management roles and developing a new retail, marketing and digital strategy. One new key figure part of this project was his son Edoardo Zegna, who was appointed head of content and innovation and omnichannel at the Group in 2014.
While the family continues to be closely linked to the territory where the group is based, in Trivero, Italy, a one-and-a-half-hour drive from Milan, Edoardo Zegna was born in New York in February 1986. He has lived in Washington, New York and San Francisco and is currently based in London.
His curriculum lists a bachelor of arts from Georgetown University McDonough School of Business. He worked at Gap Inc. with the creative concept team in New York from 2009 to 2011. After that, in the 2011–2014 period, he was head of product at the American fashion brand Everlane and one of the first employees of that company.
Gildo Zegna has repeatedly emphasized the role of digital for the group to better service its customers and how they use their time in stores. He has underscored that digital information is expected to help the company know the customer’s shopping history, allow him to set up appointments, speed up made-to-measure orders and help with personal styling.
The Zegna Group closed 2017 with a 64 percent spike in net profits, which totaled 32.8 million euros, and a 2.3 percent increase in revenues to 1.18 billion euros. At the end of August, it revealed it was buying an 85 percent stake in Thom Browne Inc.