“The goal is to make Palm Angels become a full lifestyle brand to touch different fields, including hospitality, consumer products and also music, which has always been a huge source of inspiration for the brand,” said Francesco Ragazzi, who established his label in 2015 inspired by the vision of Eighties’ American fashion entrepreneurs, such as Ralph Lauren and Tommy Hilfiger.
Already a cult brand for a whole generation of teenagers, but also rappers and artists, Palm Angels was launched with the blessing of Pharrell Williams, who wrote the introduction of the “Palm Angels” photo book that Ragazzi published with Rizzoli in September 2014. The volume, collecting images of Venice Beach skateboarders shot by Ragazzi himself, actually served as the propeller to kick off the namesake fashion project.
Ragazzi, who is also the art director of Moncler, managed to grow Palm Angels into a leading brand shaping the current Italian and international streetwear market. While Palm Angels men’s business still accounts for 60 percent of the company’s total sales, Ragazzi is also establishing a fast-growing women’s wear category.
Next year is expected to be crucial for the brand. While it is opening its first stores in Shanghai and Hong Kong this month, the company will make its retail debut in the United States in 2019 with shops in New York and Las Vegas.
“Our focus is to create experiential environments, which are like art galleries,” said Ragazzi, who is also focused on developing exciting collaborations embracing different fields. In 2018, Palm Angels, which was among the brands selected by Moncler chief Remo Ruffini to be included in the Moncler Genius project, launched a series of products in collaboration with a wide range of labels, including Billionaire Boys Club, Under Armour and Sundeck.