Juliette Lévy is successfully parlaying her passion for clean and effective skin care into a burgeoning retail business and product line called Oh My Cream.
As a teenager, the now 31-year-old French entrepreneur babysat each night just to pay for Sisley creams. Fresh out of ESSEC business school, she believed women were fed up with beauty brands they could find everywhere and would appreciate a curated selection of cutting-edge products.
So in 2012 she created Oh My Cream and the next year launched online and with one 330-square-foot boutique in the heart of Paris’ Saint-Germain-des-Prés neighborhood selling 35-plus brands, such as Joëlle Ciocco, Dermalogica, Ren, Grown and Tata Harper. In 2014, Oh My Cream raised 1.3 million euros and opened a second boutique in Paris the following year.
Next up, in 2016, was a 6-million-euro financial injection from Otium Capital, a venture capital fund now called Eutopia, which enabled Lévy to inaugurate three stores, in Bordeaux, Aix-en-Provence and Lille, that year. In 2017, she debuted nine new boutiques in Paris and one in Lyon, relaunched her web site and introduced Oh My Cream Skincare. The collection has seven stockkeeping units focusing on the basic steps of a skin-care routine: cleansing, exfoliating and moisturizing. Products are priced between 22 euros and 38 euros.
“It is our number-one brand since the launch,” Lévy said, explaining the range’s less-is-more approach, with clean and efficient products, chimes with customers at Oh My Cream. The company generates 50 percent of its business online and is profitable.
Lévy today is in the midst of a third round of fundraising with a target of 15 million euros to help continue fueling Oh My Cream’s rapid expansion, both on the retail and product fronts. This might include a flagship in Paris — and possibly abroad — with a more holistic, wellness bent, and the introduction of makeup, body and hair care or hygiene supplements.