PARIS — Two men posing as couriers robbed the office of high-end Swiss watch brand Girard-Perregaux on Rue de la Paix in central Paris at about 5 p.m. Thursday, according to press reports.

The thieves are said to have made away with nearly 10 timepieces valued at about 500,000 euros, or $546,380 at current exchange. The heist happened in the same building as jeweler Boucheron and steps away from the Place Vendôme, which is billed as one of the most heavily guarded addresses in the French capital due to its high density of luxury stores.

The robbers, who threatened staff with teargas, were still at large on Thursday night.

Girard-Perregaux is owned by Kering, which also is the parent of Boucheron.

The watch theft took place just weeks after Kim Kardashian was held up at her Paris hotel by armed robbers, who stole several million dollars’ worth of jewelry.

There has been a rash of break-ins in the heart of Paris over the past few months. In May, for instance, thieves forced their way into a Chanel store on Avenue Montaigne, fleeing with an undisclosed number of goods. It was the second time the luxury brand had fallen victim to a brazen heist in three weeks.

Also hit twice in recent months was French storied jewelry maison Chopard. Such incidents risk further denting the overseas image of the French capital.

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