By  on July 19, 2019

LONDON — Dundas is breaking into e-commerce with twin prongs, setting up a brand site coupled with a shoppable feed on Instagram, both of which are set to launch Friday.

Customers will be able to toggle between the two platforms, Dundasworld.com and dundasworld, and while the approach may be an unconventional one in luxury, chief executive officer Sarah Crook said it makes sense for a brand that wants to stand apart.

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