By  on April 22, 2019

In the ongoing battle to try to make consumers more sustainable, statistics are often the weapon of choice. But as for what will actually make shoppers change their everyday behavior and adopt more planet-saving habits, that on-the-ground strategy encompasses more varying directives.

Globally, 73 percent of the materials used to produce clothing are landfilled or burned at the end of their lives, while less than 1 percent of old clothing goes on to be used to make new clothing, according to the Ellen MacArthur Foundation. As part of the group’s Make Fashion Circular initiative, the New York Department of Sanitation, the New York City Economic Development Corporation, collectors, recyclers and resale companies have teamed up for the #WearNext campaign. Their efforts include an online map detailing the NYDoS’s 1,100 drop-off locations where consumers can take clothes they no longer wear. New Yorkers are also being encouraged to repair, resell or swap their old clothes.

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