with contributions from Cathrin Schaer
 on February 13, 2020

MILAN — Hugo Boss is feeling the pressure of an activist investor.

London-based Bluebell Capital Partners, which took a minority, undisclosed stake in the German marquee apparel company last December, addressed the board and the company’s president Michel Perraudin with a letter urging an overhaul of the firm’s strategy refocusing on fundamentals such as products, flagships and communication.

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