By  on May 6, 2014

PARIS — Adidas is banking on the 2014 FIFA World Cup to boost its slumping sales, following what analysts described as “disappointing” first-quarter results.

“The second quarter will be a football quarter and therefore definitely an Adidas quarter,” Herbert Hainer, the group’s chief executive officer, told a conference call on Tuesday. “Later this month, we will unleash our largest football offensive ever ahead of the 2014 FIFA World Cup.”

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