By  on October 19, 2017

SHANGHAI – Still three weeks away from China’s 24-hour festival of consumerism known as Singles’ Day, or Double 11, e-commerce behemoth Alibaba on Thursday launched pre-sale activities on its Tmall site.

More than 140,000 brands, 60,000 of them international ones, are slated to participate in this year’s Singles’ Day festival, with more than 15 million products part of the associated promotions.

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