By  on September 16, 2019

This past summer, SmarterHQ began tracking and analyzing the e-mail newsletters of the top U.S. retailers in the department store segment and warehouse clubs as well as digitally native brands. The findings showed who was sending the most e-mails in each segment as well as the key messaging.

What the firm found was that despite consumers — Millennials, in particular — despising too much clutter in their inboxes, marketers at the top retailers pummeled shoppers with e-mails.

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