By
with contributions from Evan Clark
 on January 8, 2020

After nearly a decade of strategizing, iterating — and false starts — 2020 looks to be the year Amazon steps onto the runway, and into the luxury fashion limelight.

According to industry sources, the retail giant is preparing to launch a luxury proposition in the first half, a digital shopping platform with big-name brands operating concessions similar to those in high-end specialty stores. A spokeswoman for Amazon said she couldn’t “comment on rumors or speculation.”

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