By  on June 4, 2019

Sustainable fashion brand Amour Vert is defiantly different. But the brand isn’t breaking any rules — it’s modestly, and quietly, rewriting them.

Launched in 2010, Amour Vert — meaning “Green Love” in French — was sustainably minded from the get-go. The San Francisco-based direct-to-consumer brand works directly with mills to develop its signature fabrics and patterns, namely with materials such as: Modal, made of sustainably harvested beechwood fibers; organic cotton; Oeko-Tex certified Mulberry silk; Tencel; Cupro, and ethical wool. And it operates a small batch production model, with 97 percent of its output hailing from its seven factories in located in California, but that’s not why the brand stands out.

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