By  on November 5, 2019

Amperity is delving deeper into the consumer mind-set with the acquisition of Custora, the customer analytics platform. The pairing of the two platforms, who share similar missions of helping brands improve customer relationships through data, also shares a notable customer overlap from brands that were already using the platforms in tandem.

Combined, Amperity and Custora can tap a large portfolio of brands from the S&P 500, including The Gap Inc., Tiffany & Co., Lucky Brand, J. Crew, Uniqlo, and Kenneth Cole, among others. Companies who have been customers of both Amperity and Custora will now have the advantage of working with just one team to identify and engage with customers.

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