By  on December 9, 2019

Fashion brand Araks is all about enhancing the female form — not distracting from it. And that means pairing playful complementary colors and attention-grabbing original prints for sustainably made lingerie, swimwear, sleepwear and resortwear that collectively personify the whimsical idea of purchasing “a little something special.”

Araks’ unique aesthetic is its attention to the finer details that surprise and delight: think of indulgent washed silk charmeuse mulberry-hued pajamas or eye-catching bubblegum pink and golden ochre lingerie sets. The brand’s approach to sustainability involves thoughtful product design through the use of eco-friendly materials, such as organic cotton and Econyl; a “culture of mindfulness and economy” centered on reducing, reusing and recycling; careful selection of mill and factory partners, and ongoing donations of unneeded materials to schools and charitable organizations. Araks is working on its new collection made from a 100 percent cotton that blends organic and recycled fibers, set to launch in fall 2020.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers