LONDON — First-quarter group revenue at, the online fast-fashion retailer, advanced 30 percent to 169.4 million pounds, or $271.1 million at current exchange, on the back of strong growth in the U.K. and international markets, the company said Tuesday.

Total retail sales in the three months to November 30 climbed 24 percent in the U.K., and 57 percent in the U.S., where the company has been expanding rapidly. Earlier this month, the retailer signed a lease for its first U.S. office, a 3,325-square-foot space at 142 Greene Street in New York.


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“Our U.K. performance was ahead of expectations, driven by better conversion of traffic alongside continued investment in both our proposition and pricing. Our international business now accounts for 63 percent of our total retail sales,” said Nick Robertson, the company’s chief executive. “We remain positive in our outlook and continue to trade in line with expectations.”

In November, the e-tailer promoted Matt Hiscock senior vice president of Asos U.S. Inc., a new role. He had formerly been international sales director. Kevin Fegans has been named vice president, public relations, having served most recently as senior international p.r. manager at Asos. Both are based in New York.

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