By  on October 19, 2017

“After active,” “work leisure” or just plain comfortable. Descriptions aside, athletic companies are counting on more sportswear-oriented items made of performance fabrics to bolster business.

Just as American and European designers have taken inspiration from activewear brands — or jumped in altogether — now the tables are turning with more sportif labels offering shoppers everyday options to carry them beyond the office. More than 20 years after Casual Fridays first took hold in corporate offices in the U.S., relaxed dress codes are more of a sure thing due partially to the gig economy, flexible work hours, urban nomads and fitness-minded shoppers.

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