Consensus Advisors has been hired to sell the intellectual property assets of Bakers Footwear Group.
Bakers filed for Chapter 11 bankruptcy court protection in October in St. Louis. The company is currently liquidating its remaining 54 stores. Once a 600-plus chain in its heyday in the late 1980s, Baker was one of several specialty operations owned and operated by Edison Brothers Stores Inc., also now defunct. While footwear is its primary category, the retail chain also sells some accessories.
Michael O’Hara, founder and chief executive officer of Consensus, said, “We think the likely buyer will be either someone who wants to re-start the brand in a similar retail and ecommerce format as was operated before, or it will be a manufacturer or wholesaler looking to add this famous label to its roster of brands it offers its retailing clients. We can also envision a mass merchant buying the name for use in its direct-to-retail footwear departments. We imagine, for instance, the name would be great for Kohl’s or Target.”
In addition to tradenames, logos and domain names, customer lists are also being sold. The chain targets women between ages 16 and 35.