By  on January 24, 2017

LONDON — Bally is streamlining its structure, with plans to move out of London in July, consolidate its operations in Milan and Caslano, Switzerland, work with an in-house “creative collective,” of designers and create a management structure that puts the customer at the center of the business, WWD has learned.

Frédéric de Narp, Bally’s chief executive officer, said in an interview the decisions were about creating “speed and agility” in the business, and being more reactive to market trends. “We need to be under the same roof, in the same hub, and creative needs to work hand-in-hand with merchandising. Today, we need to be quicker than the market,” he said.

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